Well Google you did it again you have the internet talking about you and your new "Alphabet" soup company. Lots of designers, experts and others are talking about the "Google logo" redesign. As a designer / marketer I would like to add another view of what it could really mean.
The creation of "Alphabet" was smart, smart on a lot of levels in business terms. However the actual use of the word "Alphabet" is not so smart in marketing terms. This can be discussed later. The "G" in the "Alphabet" soup is supposed to stand for "google" the search engine division / platform / whatever. Great we get it, they all work together.
The "Alphabet" company webpage shows blocks that a toddler would use to build stuff and learn about the letters of the alphabet. The new "Google" website uses the handmade letters for blocks and makes the new logo. Most people that use "Google" won't even notice as they used the same color scheme from the old logo and they like to change the logo like a million times a month on their website.
Consider this about "Google" and now "Alphabet" for a moment. It is supposed to be a massive next generation technology company from everything to cars to the internet and whatever else they want to do. They made their logos look pre-elementary, toddler-ish and a little baby-ified. How is anyone supposed to look at "Google" the same anymore and the answer is, they won't. People with big voices will say that it's great, blah, blah, blah... But average people that look at it and use it everyday won't know it but over time they may start to feel uneasy with "Google" because unless you are buying products for babies or are a baby people do not like being treated or being told they are babies. This is a subtle way of "Google" saying everyone is a baby and you need "Google" to grow up. Wrong, I will say it again people do not like being called babies. Thanks "Google/Alphabet" for calling us all dumb babies.
Please don't get me wrong, most will not care or pay attention, as most people do. There will be a lot of confusion and possible uneasiness for average people that do pay attention. What does the new logo / branding say about the new companies then? Well in all fairness if you look at the branding for what it is and is not, the real story is revealed. "Alphabet" and it's companies do not know or care about design and marketing, they only care about coding and the internet. I guess if you look at the re-branding from a deconstructed point of view then hey it's great... But it's really not.
Please don't get me wrong, most will not care or pay attention, as most people do. There will be a lot of confusion and possible uneasiness for average people that do pay attention. What does the new logo / branding say about the new companies then? Well in all fairness if you look at the branding for what it is and is not, the real story is revealed. "Alphabet" and it's companies do not know or care about design and marketing, they only care about coding and the internet. I guess if you look at the re-branding from a deconstructed point of view then hey it's great... But it's really not.
