During the past few early Easter product discussions we have been debating the trend of personalization and it’s relevance within our products as a trend. I have been since looking for some validation that it will be a sticking trend for the next few years. My initial reaction was that "ok we are transitioning" from do it yourself (DIY) to personalization (kind of the same thing). With the personalization trend “ME” is the key. Not so much as a differentiation from what I have to what you have (which is what DIY was all about) but a more of I am who I am (or I am me) amongst the group (group meaning everything from the person I am standing next to, to also the people that live in the same country as me [micro and macro level]) of people that I am around.
Below is the link I have read that I am using as my validation for this trend.
I am not proposing that we remove logos and whatnot, I am saying that this is the trend. People no longer want to be a part of the masses (ex. Giant NIKE logo on my shirt) they just want to be an individual that stands out.
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